Rishabh Varshney
Design engineer based in Toronto.
Revenue-driven design engineer.
Everything here sits on one column grid and an 8px rhythm. See for yourself, or sit back for the tour.
I’ve spent 12 years designing and building digital products. I work on the interface, write production code and help figure out how the business makes money.
A few results, with context
- $200M+ARR at name hidden during my tenureCompany milestone
- 500k+Bunz users in 250+ citiesWhile I led product
- AcquiredBuy with Impact, by a top-10 bankCo-founder
- Late seed → BWrapbook while I was first design hireCompany stage
- 15 → 150+Paytm Canada team growthCompany context
- ~3%More Android posts after a flow redesignTwo-week comparison
Recent work.
Three recent products, shared one-to-one. One password opens all three.
The recent work is shared one-to-one.
The password opens three recent case studies, including screens and interactive studies, as well as my résumé. Ask for access and I’ll send it.
Meanwhile: earlier chapters, about.
How I work.
This is the process I’ve used across consumer and enterprise products. What happens after launch shapes the next decision.
- 01SignalFind the task people struggle to finish.
- 02DecideChoose a small change worth testing.
- 03DesignWork through the flow and its exceptions.
- 04BuildBuild it with the engineers.
- 05ShipHelp people get started.
- 06MeasureMeasure what changed and decide what’s next.
The calls behind the outcomes.
Five decisions, the context they were made in and what followed. Company milestones are labelled as such.
Showing 5 decisions
As the first design hire, build the design system and implement it myself.
I built the in-house system, wrote the frontend components in Ruby on Rails and hired the second designer.
Late seed → BCompany stage from my start (late seed) to my departure (Series B)
SystemsPut process in place before the team grows.
As Paytm launched in North America, I worked on consumer retention funnels and the processes behind them.
15 → 150+Local team size while I was there
GrowthTest demand on Instagram before writing any code.
We validated concepts with small campaigns first, then built the mobile-first product.
~$6Historical acquisition cost per signup. Later acquired by a top-10 bank.
RevenueSimplify the Android create-post flow, then measure it.
Two weeks before and two weeks after the redesign, counted the same way.
8,247 → 8,476Posts, about 3% more in the comparison
GrowthAdd city discovery and distance filters.
Research-led search categories, city discovery and distance filtering for a trading community.
500k+Users across 250+ cities, 23% monthly active
Growth7 more calls from recent work open with the password. Unlock the work to read them.
Twelve years, mapped.
My roles as a product lead, founder and designer, with company milestones from each period.
- BunzChief Product OfficerJul 2014 – Oct 2017500k+ users
- ConsultingProduct designOct 2017 – Aug 2018Hurrier, Paytm and others
- Buy with ImpactCo-founderDec 2017 – Apr 2020Acquired by a top-10 bank
- Paytm CanadaProduct + Design LeadAug 2018 – Dec 2019Team 15 → 150+
- WrapbookFirst design hireJun 2020 – Jun 2021Late seed → Series B
- name hiddenSenior Product DesignerSep 2022 – Apr 2026$200M+ company ARR
Earlier chapters
- WrapbookFirst design hire; designed and built the component system.2020–2021
- Buy with ImpactClimate-minded finance. Acquired by a top-10 bank.2017–2020
- Paytm CanadaPayments, rewards and everyday utility.2018–2019
- BunzA Toronto trading community that grew across 250+ cities.2014–2017