Co-founder
Sequestr
2021 - Present

Sequestr is building the infrastructure to accurately price risk, increasing the total funding in early-stage carbon financing today.

By building simple, custom instruments required to connect corporates directly to early-stage projects, we reduce money lost to middlemen and increase value sent to CDR projects and landowners.

Product Advisor
Carbon Zero
2021 - Present

Started off as a consumer offering, now B2B for measuring, reducing, and offsetting.

Senior Product Designer
Wrapbook
2020 - 2021

Designer #1 at a unicorn. Wrapbook simplifies production payroll. Backers include A16Z, and Tiger Global.

2020 - 2021

Differentiated financial services for the US market as part of the US ventures team.

Launched Goodside: Measure, reduce and offset your carbon footprint.

Senior Product Designer + Product (Growth)
Paytm Canada
2018 - 2020

Helped Paytm Canada grow their user base month over month while setting up processes for team’s dynamic growth since August 2018 — from 50 employees to 130+.

Implemented a design system, hired designers, product managers, and marketers to scale up the brand in Canada.

Identified and improved key funnels in order to increase month over month retention and ensure users are not pushed into leaky buckets, such as improving the onboarding flow to better convert users, faster.

Lastly, I worked on user research to build out future product roadmaps based on pain points in North America and how to implement P2P + Merchant Payments as one product.

2018 - 2020

Joined RBC US Ventures to bring digital fintech in to new markets.

Pivoted away from a wealth management product due to regulatory uncertainty and then focused on launching a credit card to help consumers understand their carbon impact + offset it.

We launched an open order book exchange called Lake Trade to learn more about user behaviour and build core pieces of the infrastructure for Lake Wealth; an AI-driven portfolio advisor/manager.

Learning a lot about financial services, regulations and working closely with a legal team in order to acquire appropriate licenses for retail-driven consumer financial products.

Senior Product Designer
Facebook Messenger
2017

Shipped ads in messenger to optimize for revenue growth. Designed a few ad flow optimizations and played around with Origami.

Product & Design
Shoebox
2014 - 2019

Contract work for a photo backup and photo rediscovery platform. I helped the Shoebox team optimize their product for photo sharing, become profitable with 5B+ photos uploaded, 2MM+ users and a good amount of recurring yearly revenue.

At the end of 2017 and early 2018 I've been helping Shoebox with their AI play for a B2B offering.

It was supposed to be a 3 month contract but we worked together so well we kept at it for more than 5 years.

Chief Product Officer
Bunz.com
2013 - 2017

Bunz is a bartering platform / local marketplace. I lead the product decisions backed by great design, development and data. Designed end to end experiences for iOS, Android and Web, created and maintained an AngularJS 1.4 application (now on React/Redux).

I also helped grow the platform from 0 users to 500,000+ users in more than 250 cities worldwide, optimizing for core funnels such as posts created, increasing signups and growing month-over-month retention. Only designer on the team between 2014-2017.

Lead the creation of two products within Shufl Inc. (Bunz and Shufl) and concepts for 6 other projects between a dating app, an app to help you monetize your skillsets, an app for travel, an ai assistant, a money tracking app and more.

Lastly I set up agile workflows with the development team, focused on growth via retention, managed and collaborated with the small dev team of 6 people.

Product Designer
Rithm Messaging Inc.
2013 - 2015

Worked on a now-out-of-business music sharing application which made it easy to share song snippets to your address book and social media. Did a lot of ux work with the team on Android / iOS, built HTML5 shared pages with drawn canvas json x/y coordinates. Created a fully-featured AngularJS 1.0 application working with the Rithm API, Soundcloud API. Built two Kik cards HTML5/JS apps to use within the Kik platform.

Ad Week Press Release

TechCrunch Coverage

Co-founder, Chief Product Officer
Basmati Labs Inc.
2013 - 2014

Worked on an hyperlocal bartering app called Rice! We got acquired by the Bunz team.


Consultant
Various
2010 - 2019

Consulted with a number of startups including Hurrier (acquired), Akira (acquired), Shoelace, Shoebox, Shakepay, ThinkResearch, and a number of companies in Canada. Collaborated with the team at Canada's largest tech conference as the design lead, worked with an advertising startup in Toronto to create a MVP of a responsive ad creation platform. Built a social rewards platform for highly engaged users from social media accounts.